IDEOLOGI KAPITALISME SASTRA POPULER DALAM NOVEL CINDERELLA MAN KARYA MARC CERASINI

  • Adi Prautomo Universitas Balikpapan
Keywords: Formula Theory, Ideology of Capitalism, Popular Literature, Novel

Abstract

This research is entitled Ideology of capitalism of popular literature in the novel Cinderella Man. The formulation of the problem is how the formula is contained in the novel Cinderella Man. The formula as a stereotype that is popular culture can be seen in the characters and settings. This study aims to describe and analyze the formula contained in the novel, also describes the ideology of capitalism. The method used in this study is descriptive qualitative research method by using a textual approach by utilizing the formula theory introduced by Cawelti. The data source used in this study is the novel Cinderella Man by Marc Cerasini. Moreover, the results of this study indicate in this novel the storyline (functional analysis) is by what is stated in Cawelti's theory of formula in popular literature. This novel implies values toward humans including ideological values, and  the value of coexistence among humans.

References

Ashley, Bob.1989.The Study of Popular Fiction. A source Book.United States. The University of Pennsylvania Press.
Adi, Ida Rochani.Fiksi Populer: Teori dan Metode Kajian.Yogyakarta.Pustaka Pelajar
Cawelti, John.G.1976. Adventure, Mystery, and Romance: Formula Stories as Art and Popular Culture.Chicago and London.The University of Chicago Press.
Cerasini, Marc.2005.Cinderella Man.Based on the Motion Picture Screenplay by Cliff Hollingsworth and Akiva Goldsman.
Storey, John.2009.Cultural Theory and Popular Culture: An Introduction (5thed.).Pearson Longman. University of Sunderland.
Storey, John.2007.Cultural Studies dan Kajian Budaya Pop: Pengantar Komprehensif Teori dan Metode.Yogyakarta.Jalasutra.
Strinati, Dominic.1995. An Introduction To Theories of Popular culture (2nd).London and New York.Routledge.
Published
2020-12-31
How to Cite
Prautomo, A. (2020, December 31). IDEOLOGI KAPITALISME SASTRA POPULER DALAM NOVEL CINDERELLA MAN KARYA MARC CERASINI. Jurnal Basataka (JBT), 3(2), 73-80. https://doi.org/https://doi.org/10.36277/basataka.v3i2.89
Section
Articles